Picabo Street


  • American Skier from Triumph, Idaho
  • Name is pronounced PEEK-uh-boo, like the children’s game
  • Gold Medal at the 1998 Winer Olympics in Super-G (Nagano)
  • Silver Medal at the 1994 Winter Olympics in Downhill (Lillehammer)
  • Gold Medal at the 1996 World Championships in Downhill (Sierra Nevada)
  • Silver Medal at the 1993 World Championships in Combined (Morioka)
  • Bronze Medal at the 1996 World Championships in Super-G (Sierra Nevada)
  • 1995 World Cup Downhill Champion (first American to ever win a season title in a speed event)
  • Street was inducted into the National Ski Hall of Fame in 2005.

During the 1996-97 season, Picabo tore her ACL and missed an entire season. Street went on to win the Olympic gold medal in Super G at the Games in Nagano. Soon after, Picabo had another crash, going faster than 60 mph. She broke her left femur in four places and tore her ACL. She was off the circuit for two years, but came back to make the U.S. Ski Team again in 2001 and during her comeback season she had four NorAm victories and a second place finish at the U.S. Nationals. She competed in the 2002 Winter Games and then retired. (Source: Winter Feels Good)

She wrote an autobiography titled Nothing to Hide. Street reveals the pressures placed on her by her sponsors to succeed and win, which she partly contributes to her devastating 1998 crash. She also talks of how she was able to transform from a rebellious tomboy into a world class athlete. (Buy the Book here)

After the 1994 Winter Olympics, a run on the Warm Springs side of Bald Mountain at Sun Valley was named “Picabo’s Street”.

A couple more Picabo tidbits courtesy of her wikipedia page:

After her success at the 1998 Winter Olympics, Street became a spokesperson for Mountain Dew, being featured on the product’s packaging and ads.

PIcabo Street even starred in her own NIKE commercial. The All Business Company included it as one of the best spots of the week for the week of March 16, 1998. Here’s the gist of the commercial:

Poet Matthew Cook writes: “Picabo Street, that’s probably the coolest name in the world.” If that name was “a scary dictator,” we’d think of “gasoline prices a rodeo clown, it might just seem idiotic. But when a champion has that name, it’s a whole new kettle of fish.” Picabo stars as herself.

Here’s another NIKE ad that Picabo Street did:

She is now retired and living in Park City, Utah.

If you want Picabo Street to be your motivational speaker at a ski camp, office party or whatever, you can book her at Playing Field Promotions. (at a reasonable price of: $10,001 – $20,000)

She appeared on the TV show Nickelodeon GUTS in 1994. (Spin-off site: Random Forgotten Television Shows)

Street was also a special correspondent on NBC’s Today Show during the 2006 Winter Olympics in Turin.

The Mountain Zone has an extensive interview with Picabo Street (including audio): Link

Here is Picabo in a chapstick commercial:

They even made a sequel to it, but Picabo chapstick spot #2 is much more corny:

Picabo promoting Winter Sports:

Picabo Street Interview:

>>Return to RFP Homepage


One Response to “Picabo Street”

  1. […] als E-Book Einzelnachweise↑ Athlete and Celebrity Marketing – Picabo Street↑ Videos verschiedener Fernseh- und Werbeauftritte von Picabo Street↑ Eintrag der National Ski and Snowboard Hall of Fame↑ Olympic Skier Picabo Street Weds, People, […]

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